AI Insights · Timothy · March 2025
Top 5 Social Apps on Android in South Africa: Q1 2025
Explore the performance trends of the top social apps on Android in South Africa during the first quarter of 2025, with data insights from Sensor Tower.
In the first quarter of 2025, the Android platform in South Africa witnessed notable activity among top social apps. Here’s a closer look at the performance of the top five apps, based on data from Sensor Tower.
TikTok Lite - Save Data & Fast showed impressive growth in weekly downloads, starting at approximately 131K and peaking at 477K by late March. Revenue peaked at around $330 in late February, while active users rose from 2.9M to over 3.5M by the end of the quarter.
Facebook Lite maintained a steady presence with weekly downloads fluctuating between 102K and 192K. Active users decreased slightly from 2.8M to 2.5M over the quarter.
TikTok - Videos, Shop & LIVE experienced a consistent revenue stream, with weekly figures ranging from $79K to $119K. Downloads remained stable, with a maximum of 142K in early January, and active users hovered around 8.4M.
Facebook saw a gradual increase in weekly downloads, reaching 101K by the end of March. Revenue showed significant peaks, particularly $13K in late March, while active users slightly decreased from 10.4M to 10.1M.
Instagram recorded a steady increase in downloads, with numbers rising to 79K in March. Revenue saw a notable peak of $8.2K in late February, though active users slightly declined from 6.7M to 6.3M.
These insights reflect the dynamic nature of social app usage in South Africa, with more detailed analytics available through Sensor Tower.
